As the director of digital media at Stephan & Brady, Inc.,  Travis Biechele leads the media strategy for all clients’ online advertising campaigns. He strives to transform performance data into meaningful, actionable stories, which help guide clients’ future advertising and communication efforts. He has a marketing degree and psychology minor from the University of Connecticut, and he hails from Southern California. (Yes, of course, he surfs.)

We know you have burning questions. How much should I spend on a paid social campaign? How do I set realistic goals on each social platform? What should I do to ensure my money goes the furthest it can? Travis will review answers to these questions and discuss key ways to plan for paid social campaigns, nurture them along the way, and meaningfully analyze campaign results.