Have you ever wanted to get inside the mind of a reporter? By taking the time to understand reporters’ perspectives, PR pros can work more effectively with media as we have the same goal: to share stories.

Through an open discussion with Emmy award-winning journalist Stacy Engebretson from NBC26 and Element Director of Public Relations Tara Brzozowski, you’ll learn the latest dos and don’ts for pitching the media, securing coverage, and building mutually beneficial relationships with reporters. You can also expect to learn what today’s reporters find newsworthy in a story, along with tactics and strategies PR professionals can use to help increase media coverage.

We will see you on April 23 at The Marq!

About the Presenters:

Stacy Engebretson – Anchor, Assistant News Director, WGBA

Emmy award-winning journalist Stacy Engebretson joined the NBC26 team in 2000, and anchors NBC26  Live at 6:00 p.m. It was evident right away that Stacy was going to make her mark on the Green Bay/Fox  Cities market. Coming to NBC26 after working in Wausau, she quickly made a name for herself with her on-air presence. Born in Bloomington, Minnesota, Stacy graduated from St. Cloud State University with a degree in Mass Communications. Stacy has also worked as an anchor/reporter for WAOW-TV in Wausau and KSAX- TV in Alexandria, Minnesota.

Tara Brzozowski – Director of Public Relations, Element

A self-described chatterbox, it’s rumored that Tara was born with a phone in her hand. It was only natural that she ended up in the marketing communications industry. With more than 15 years of industry experience, Tara specializes in strategy, media relations, event planning, social media, and content marketing. In addition to socializing with just about anyone, Tara enjoys running, yoga, and watching her beloved Wisconsin Badgers.