About the program:

Social media is a valuable tool, offering a place to connect not only with friends and family but with new places, ideas and brands. Content creators and influencers can use their platforms to speak directly to their followers, creating new opportunities for storytelling and community building. 

Hear from two content creators who have managed to carve out their own niche right here in Wisconsin, highlighting locations, businesses and brands close to home. How do influencers find their audience, build their brands and monetize what they love? And how can you work with them to deepen your connection with your audience and reach new people?                                                                                                                                                                                                     

About the presenters:

·         Jordan & Mike Decello of Midwest Munchers are hyper-local Midwest food, travel and lifestyle influencers with over 93% of their following located in Wisconsin. Their strong local following has won them Best Blogger and Best Social Media Personality by Madison Magazine multiple years in a row.

·        Chelsey Knuth is a Milwaukee, Wisconsin-based travel influencer and founder of The Wisconsinista whose mission is to inspire your next Wisconsin adventure! Through sharing educational and entertaining social media content on Instagram and Facebook to an audience of over 50,000, she helps locals and visitors alike discover new attractions in the region and challenge their perceptions of the Midwest as a tourism destination.