In this session, PR and communications professionals will gain a clear, practical understanding of generative AI and its growing impact on the industry. Participants will explore how AI tools are transforming content creation, research, strategic planning and stakeholder engagement—and learn when, where and why to use them effectively.

The program will cover a range of real-world use cases tailored to communications work, along with the risks, limitations and common pitfalls to avoid when integrating AI into daily practice. Participants will also gain knowledge and frameworks needed to strategically and confidently leverage generative AI in their work.

Our speaker, Steve Lewis, is a digital communications and content strategy expert with over 25 years of experience in the public, private and academic sectors. He currently serves as a Digital Media Solutions Consultant at Adobe, working with government agencies across the United States and Canada to engage their key audiences and local communities through innovative creative tools and workflows, utilizing Generative AI to maximize impact.

When he’s not working at Adobe full-time, Steve serves in the U.S. Air Force Reserve as a commissioned Public Affairs Officer. He has been in the Air Force for 23 years and is currently assigned to the U.S. European Command, where he leads the development and evaluation of strategic communications plans and campaigns.