“Calling the Right Plays: Lessons from Green Bay’s One-Year Post-Draft Success” is a dynamic panel discussion featuring professionals from across the region with deep experience in public relations, crisis communications and event management.

Panelists will offer an inside look at how they strategically planned for the major event in Green Bay, navigated real-time challenges and translated high-level plans into execution.

Attendees will gain practical insights into what worked, new opportunities, and how thoughtful preparation, collaboration and adaptability played a critical role in sustaining momentum long after the event itself. 

The discussion will highlight actionable best practices, crisis response strategies and communication lessons that panelists continue to apply in their work today—making this session especially valuable for communicators, planners and leaders looking to strengthen their approach to large-scale events and complex initiatives.