Artificial intelligence is rapidly transforming the communications landscape. While it is creating new opportunities, it is also raising important questions for public relations professionals. This program will include an engaging panel discussion featuring communications leaders who are actively navigating the evolving role of AI.

Together, we'll explore the practical applications of AI in public relations, including how professionals are using prompts to enhance their work, balancing efficiency with creativity, and protecting privacy and confidential information. Panelists will also discuss how AI is influencing media relations, content development and research. They will share insight into how PR professionals can help navigate stakeholder expectations.

Following the panel, attendees will have the opportunity to participate in an interactive Q&A and open discussion. Bring your questions, share your experiences and join colleagues for a thoughtful conversation about the opportunities and challenges shaping the future of communications.