September 2018 Print

Letter from the President

Welcome to September!

Fall is in the air, and so are a number of upcoming events for your PRSA Northeast Wisconsin chapter. I hope you’ll take the time to join your peers at the upcoming Ethics and Social Media event on September 18. Mark your calendar for a day full of professional development and networking on November 1. (More info coming soon!) And consider applying for a PRemier Award, or nominating a Communicator of the Year or a Young Professional of the Year, before the final deadline. You'll find more about that below, too!

I look forward to seeing you soon in person at an upcoming event. In the meantime, if you have ideas, comments or suggestions for our chapter don’t hesitate to reach out.

Yours in Service,

Melissa Sabel

President, PRSA Northeast WI Chapter


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Upcoming Events

There's still time to register for next Tuesday's (Sept. 18) special program on Social Media and Ethics. This highly interactive session will explore the special Public Relations ethics challenges posed by social media, ways to manage them for yourself and your clients, and how a new generation of practitioners deals with them.

We'll borrow from PRSA case studies, PR textbooks and your own experiences to consider the ethics challenges involved in:

  • Tweeting on your client's behalf
  • Managing Facebook identities
  • Responding to trolls
  • Participating in online forums
  • Curating content

Our presenters are:

Kristine Nicolini, Ph.D.

A PR professional and Assistant Professor at UW-Oshkosh, Kristine leverages community partnerships to create applied learning experiences. Her professional experience in public relations, strategic marketing, and corporate communication has helped build and expand the partnership between UW-Oshkosh and the broader community. Kristine earned her doctoral degree in interpersonal communication at the University of Wisconsin-Milwaukee. Her research focuses on examining the cognitive, behavioral, and normative processes associated with navigating difficult conversations.

Jim Streed, APR

Jim Streed, APR is the founder and principal of J Streed Communications, a consultancy based in Green Bay, Wisconsin. He also is a member of the adjunct faculty at Northeast Wisconsin Technical College. Jim has extensive knowledge and experience in strategic communications, organizational development, change management and leadership. Jim holds a bachelor’s degree in Communications & Public Relations and a master’s degree in Management. He has worked more than 30 years in Public Relations in various settings, including advertising and public relations agencies, hospitals, government offices and public utilities.

Bring your favorite mobile device and a sense of adventure! 

We'll be at The Marq (3177 French Road); registration/lunch starts at 11:30 with the program running from 12-1 p.m.

Register today!

$25 Member
$30 after 7 p.m. on September 13

$35 Non-member
$40 after 7 p.m. on September 13

$15 Student
$20 after 7 p.m. on  September 13

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PRemier Awards

Early Bird Deadline is THIS FRIDAY...and FINAL DEADLINE is coming fast!

The PRSA Northeast Wisconsin Chapter's annual PRemier Awards recognizes local PR professionals—the thought leaders who drive creative, strategic, effective and ethical communications in our area.

Submit your outstanding public relations work for the 2018 PRemier Awards by September 14 and pay reduced entry fees! Members pay only $30 per entry and non-members pay just $45 per entry. If you can't make that date, don't fret - the "regular" deadline is Sept. 21, and our final "late" registration deadline is Sept. 28.

Plus, you can nominate exceptional PR pros in our area for two individual awards, simply by filling out quick and easy submission forms:

  • Communicator of the Year: The 2018 PRemier Awards Committee will present the Communicator of the Year award to an individual from the area who has demonstrated communications excellence. This award will honor a person whose contributions have occurred in part, or in whole, because of particularly effective work in the areas of public relations, marketing, media relations or general communications. To learn more, or submit a nomination, visit the Communicator of the Year page.
  • Young Professional of the Year: The 2018 PRemier Awards Committee will present the Young Professional of the Year award to an individual 30 years old or younger who has demonstrated communications excellence. This award will honor a working student or professional for their particularly effective work in the areas of public relations, marketing, media relations or general communications. To learn more, or submit a nomination, visit the Young Professional of the Year page.


A luncheon to honor all award winners will be held on December 4 (NOTE NEW DATE!) at The Marq in De Pere.

Learn more about the 2018 PRemier Awards including award categories, eligibility, deadlines, how to enter and more at

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Ethics Corner

Are your ethics in a box on shelf? Join us Tuesday!
by Jim Streed, APR, Ethics Chair - PRSA Northeast WI Chapter

I have a small problem with our annual Ethics Month observation. While I appreciate the fact that PRSA uses the month of September to emphasize ethics and ethical practices, I sometimes feel it implies we don't need to – or we don't want to – think about ethics the rest of the year.

Of course, that is neither the intent nor the message we should take from this. PRSA has a number of special activities available to us this month as reminders and reflections on ethical practice. These activities include special webinars, Twitter chats and blog posts. Some of these this year involve PRSSA, too. More information and schedules are at

You don't have to look nationally for ethics resources. We'll take a special look at ethics and social media at this month's Chapter meeting. I hope you'll join UW Oshkosh professor Kristine Nicolini, Ph.D. and me as we dive into this narrow but essential facet of our practice. Registration for the Sept 18 event is online at > Events.

I also hope you'll take advantage of this time to learn, discuss and reflect on your own practice. Learn more about PRSA Code of Ethics and the Ethical Standards Advisories at

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Member Promotion

Ready to join PRSA or know someone who should? Then listen up: Our most popular membership deal is back! For a limited time, join PRSA for only $260 and you’ll receive 3 (yes, THREE!!!) memberships for the price of one!

In addition to your PRSA National membership, which connects you to more than 21,000 public relations and communication professionals, you will also receive a free Chapter* membership (get to know your local peers) AND a free Section* membership (to connect with industry colleagues). Plus, we will also waive the $65 initiation fee. (*Some restrictions apply)

Take advantage of this once-a-year deal and save up to $225! After visiting this site to choose the type of membership that best suits you, fill out the application. Be sure to enter FALL18 in the promo code box! We're excited to have you join our network of area PR pros!

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New Members

Meet one of PRSA Northeast Wisconsin's newest members, Dorreen Dembski!

1) Where do you work? What is the role in your company?

I am the owner of DD Communication Services, LLC, a small company I started in July 2016.

2) Please share some of your education/employment background.

I have gained the majority of my experience working with public school districts and non-profit associations in Wisconsin. I worked in the field of marketing, communication and public relations for 27 years, prior to starting my own business. Also, I decided that while I had experience in the field, continuing my education was equally important. I pursued and completed my Master of Arts, Communication in May 2016 from Queens University, Charlotte, North Carolina. It was a wonderful program, completed all online. This June, I completed a certificate in digital marketing. It is important never to stop learning!

3) Describe your typical day.

Wow! Who can say? I continue to work with schools and educational-related organizations. I help clients with all sorts of things - ranging from PR issues and campaigns, to ongoing support with communication plans. While I prefer my focus with a client be on developing and implementing an ongoing communication plan, I know from experience, life doesn't work that way! So I go with the flow, trying to meet clients where they are and helping them reach their goals. Whatever it takes - that's a typical day, for us all, right?

4) What do you hope to get out of PRSA?

I really enjoyed the first luncheon I attended that featured a speaker on influencer marketing. I love to explore with other professionals, gather ideas and hear what others are doing.

5) Any hobbies?

When time allows, my husband and I enjoy time traveling. We also cherish the time with spend with our four adult children, three grandchildren, and two Shih Tzus. We kayak, bike ride, and camp together. When I have a chance, I love to cross stitch and read.

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Member Anniversaries

Congratulations to the 6 PRSA members celebrating their membership anniversaries in September!

Tara Brzozowski, Element - 8 years

Casey Fryda, Northeast WI Technical College - 17 years

Kristine Nicolini, UW Oshkosh - 2 years

Hollie Raab, Consolidated Construction - 5 years

Bethany Skorik, Marinette Marine Corp. - 5 years

Tammy VanDenBusch, Nsight - 9 years


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